Email marketing can come in the form of nuisance unsolicited email. Not once have I received spam mail that I appreciated in my inbox. Quite frankly it’s an intrusion. However, newsletters allow a person to opt in by signing up to an email list using your email address. A good newsletter provides an option to unsubscribe to that email list at the bottom of the newsletter. Definitely a more polite form of marketing!
Newsletters are a great way for individuals to receive blogs, news articles and information delivered right into their inbox. This can be time saving for the busy individual. It allows professionals to keep up with industry news. There are some really talented writers out there who provide important industry updates on the topic of your choice.
My recommendation – Sign up for a newsletter that’s going to help you grow and be more productive in your personal life, at work and in areas that you want to grow and excel in.
Be very selective of what newsletters you sign up to as there are literally thousands out there vying for your attention. The best practice is not to have too many newsletters bombarding your inbox like spam. I generally sign up to receive newsletters from industry leaders who have influence in their niche market.
Opt In and Opt Out
Make sure when you do sign up for a newsletter that they have an unsubscribe option which can usually be accessed on the newsletter itself.
Some companies will send out newsletters daily, weekly, monthly, quarterly and some anually. Before you sign up make sure that you know the frequency of these newsletter emails. Daily emails can be a pain for a busy person who hasn’t got time. The better option if you’re concerned about bombarding your readers email inbox is send out monthly newsletters to keep my readers interested.
Where To Report Spams and Scams in Australia
Australians that are being bombarded with unwanted spam email can report it to The ACMA .
Report Scams to SCAMWATCH